Adidas – The History

One of the well known and the best branded sportswear in the market are Adidas Shoes. Adidas have long established itself as a well designed and well made footwear.

Adidas started with footwear, it is only it recent history that the company branched out with other sports apparel like shirts, socks, shorts and various accessories, just to name a few. When Adolf Dassler designed his first pair of shoes, it instantly became popular.

In the year of 1948 the adidas was launched on the world. Adolf Dassler, a cobbler working in Herzogenaurach, near Hamburg, Germany decided on a name for his new company.

He combined his nickname ‘Adi’ with the first three letters of his surname Dassler, and the name adidas was born. He also decided to use lowercase ‘a’ to make the name stand out from rivals. When he died in 1978 aged 78 he held more than 700 patents related to sports shoes and other athletic equipment. He was honored by becoming the first non-american to be introduced into the American Sporting Goods Industry Hall of Fame. Adidas was also groundbreaking away from the sports field by becoming the first sports brand to sponsor non-athletes (Run DMC).

In 1949 adidas added the three stripes to its trainers to strengthen the shoe and add extra stability to the foot, the trademark that is now recognized around the world was launched.

At present, Adidas has slowly crawled its way back up into the ranking of the top footwear manufacturers in the world. Though, it still have not yet reached the pinnacle of success that it once had, the company has regained a comfortable footing in the sportswear market.